Since 2020, Amazon has been live in the Netherlands with Amazon.nl and from then on the share of Dutch sellers on Amazon has only increased. Not only in the Netherlands but throughout Europe (and beyond) it is possible for you to sell your products via Amazon. This is an interesting opportunity for Dutch webshops because you can easily appeal to a large new target group.
Selling on Amazon from the Netherlands? Here's how to do it:
Step 1: Choose an account
To get started, you need to create a business account with Amazon. When creating an Amazon Seller Account, you can choose between two types of accounts, a basic account and a professional account.
The advantage of a basic account is that you only pay something when you sell something. The costs are €0.99 per item and a commission of between 5% and 15%. Furthermore, it is important to know that this account is only suitable if your shop sells less than 40 items per month and you want to start working manually.
Do you sell more than 40 items per month or want to start automating? Then a professional seller account is something for your webshop. The cost of this account is €39 per month. On the site ofAmazonyou can find more information about the costs per type of account.
Step 2: Add products or create an automatic connection with Amazon
To sell on Amazon, it is important to add your products from the webshop to your Amazon account. There are 2 different ways to do this.
Adding products yourself on Amazon and linking with Amazon
The firstway is to manually one for one add your products on Amazon. Here it is important that the products are added to the correct category. After categorizing, it is possible to add other required information, such as product images, titles and descriptions.
Automatic connection with Amazon via Channable
Manually importing your data feed on Amazon, however, takes a lot of time. Fortunately, there are handy tools available that make importing the feed more efficient. Think of the tool from Channable.
To relieve webshop owners of the worry of linking their webshop with Amazon,EasyAds offers the possibility to arrange the entire automation via Channable.This means that webshops can automatically transfer their products to Amazon. EasyAds also ensures (in most cases) that orders from Amazon are forwarded directly to the webshop.
Step 3: Determine the shipping option
When selling products on Amazon, obviously the choice of shipping is also important. We are happy to explain the main 2 options.
Option 1: shipping through Amazon
ViaFulfillment by Amazon (FBA), you ship your products to Amazon fulfillment centers. Amazon handles the packaging, shipping and customer service of your products here. To use this, you pay a commission.
Option 2: self shipping
If you choose to arrange your own shipments, you are responsible for the logistics process of your products. Think of inventory management, but also returns and customer service. You also pay a referral fee per product sold. This fee is often between 7-15% of the product price.
Step 4: Add product information
To ensure that your products are findable on Amazon, it is important to have several basic details ready in advance. These important basic data include product descriptions, brand of the product and category of the product. If this is ready, EasyAds can forward this information to your product page on Amazon via an automatic connection .
To boost the findability of your product page even more, you can also use A+ content. With this tool you can add extensive product descriptions and images. The advantage of this is that consumers learn more about your product and your brand story.
There are also many different attributes that can be filled in to make your products stand out even more on Amazon. Bullet points are also part of this, they clearly show the USPs of your product on the product page. When composing these bullet points, it is important to use relevant keywords. This has a positive effect on the SEO score of your product page.
Step 5: Advertise on Amazon
After your products are successfully placed on Amazon, it is also essential to think about paid campaigns on Amazon. Are your products active on Amazon not so long ago and do you want to optimize the findability of your products? Then opt forsponsored products. This has the advantage that the traffic to your product page increases significantly. Specifically, you choose which pages get a higher position on Amazon if visitors search for a relevant keyword. Another additional advantage is that a paid campaign has a positive effect on the organic position of your product pages.
Advertise on Amazon with EasyAds
However, advertising on Amazon can be quite time consuming. To relieve you of this, EasyAds can manage yourAmazon campaigns. Certified Amazon specialists are happy to set up your campaigns and optimize them according to pre-defined goals.
Are you a webshop de also looking to get started on Amazon? And are you looking for easy linking and/or advertising on Amazon? Get in touch!