Marktplaats offers on its platform the ability to advertise paid through the Marktplaats Pro platform, formerly known as Marktplaats Admarkt. On this platform you can create your own ads for your products where you can add titles, descriptions and images.
How do found?
Once you have your ads on Marktplaats, you can determine how much to bid for your ads on a cost-per-click basis. This bid determines how high your ad will be displayed within the search results.
However, how well your ad is displayed depends not only on the amount of your bid but also, to a large extent, on the quality of your ad.
High in the results sounds nice, but in the end it is especially important that the right visitor sees your ad and therefore proceeds to make a purchase. You reach the right visitor with high-quality ads.
Quality of your ad
An ad on Marketplace Pro is made up of several parts, it is important to pay attention to each part for best performance.
Title
The title should briefly and concisely describe your product. In addition, the title should contain the most important keywords as this will help you increase your findability.
In addition, include key specifications such as brand, type, size, color and material.
Marktplaats has a tool where you can see which terms are being searched for a lot by users. This tool is called the 'Market Monitor' and you can access it from your Marktplaats Pro account. Are there several terms that describe your product? Then combining these terms can also increase your findability.
Description
Make sure your description gives the most important information to convince the visitor about your product, but keep it concise. When someone opens an ad and a large chunk of text appears, it can cause a visitor to drop out.
Pro Tip! The first line of your description appears in the search results, so a mention of an offer can convince the customer to click through to your ad instead of another advertiser.
Footer
The footer is located below the description in the advertisement and here you want to convince the visitor to click through to your website and buy. Often a listing of "Unique Selling Points" works best here to win over the visitor.
Images
Use high-quality images of your product and use several from different angles. Besides standard product images, lifestyle images are a good addition to make your product extra attractive to the visitor.
Pro Tip! Add an additional image with brief information about your business and the reason why a visitor should buy from you in particular.
Features
Each product category has its own specifications that you can add. It is important to populate these attributes to increase your findability.
In the box springs category, the 'number of persons' attribute can be used to indicate whether the box spring is a single or double box spring. If you have not added this attribute and the visitor does filter on it in the Marketplace search results, your product will not be displayed.
Call-to-action (CTA).
Once a Marktplaats visitor has found your ad, that is the first step to a sale, but just seeing your ad does not generate sales. The visitor must proceed to a purchase on your website, so a good call-to-action is important. Some examples of CTAs are:
- Visit our website for more information
- Click here to order
- Order now with 20% discount
Also, dare to be creative in your call-to-action and make it match your product.
The call-to-action can be incorporated into the footer or placed directly at the beginning of the description to be shown in the search results as well.
Cost-per-click
Once your ad is optimally constructed, you can start putting it live and you need to determine the ideal cost-per-click. The cost-per-click may work differently than you are used to on other advertising platforms. You don't pay for the click to your website but for the click from the search results or category page to your Marktplaats ad. When you set a cost-per-click of € 0.05 and the percentage of clicks from your ad to your website is 10%, one click to your website will cost € 0.50.
Example:
100 visitors find your ad through the search results and category pages and click on it. With a cost-per-click of 0.05 euros, this will cost you 5 euros. Of these 100 ad visitors, 10% click through to your website. So you have 10 website visitors and they cost 0.50 euros each.
So it's wise not to bet too high right away but first go active with a lower cost-per-click. After a week you can evaluate the results and increase or decrease based on these results. To really evaluate your results properly, the use of GA4 is recommended. Read more about using GA4 in this blog.
Summary
You can easily advertise your products on Marketplace. However, it is important to pay enough attention to your ads so that you can achieve the desired results. If you have a web shop where your product information is available, you can copy this to Marktplaats one-to-one through various tools, however, this is often not the optimal construction of advertisements.
EasyAds uses the Channable software to read the available product data from your shop and transfer it to Marktplaats Pro. Within Channable we set everything up so that your information is adapted to Marktplaats's best practices to get the best results.
Are you not versed in measuring results and optimizing cost-per-click to achieve the highest return? The specialists at EasyAds can help you with this as well.