What are ad channels and how do they work?

Advertising channels are online platforms such as Google, Marktplaats or 2dehands.be where you place paid advertisements with a direct link (deeplink) to your webshop. You pay on a CPC (cost-per-click) basis: you only pay when someone clicks on your ad and goes to your website.

Why is conversion management important in CPC campaigns?

Because you pay per click, you want to make sure that as many visitors as possible actually buy something. Conversion management helps to continuously optimize your campaigns so that your advertising budget is spent efficiently and returns (ROI) increase.

What advertising channels can I use through EasyAds?

Through EasyAds, you can advertise on platforms such as Google Shopping Ads, Marktplaats, 2dehands.be and Microsoft Ads. Each channel has its own advantages, and we are happy to help you choose and manage the right mix for your shop.

What is the difference between a marketplace and an advertising platform?

With marketplaces, you buy and pay directly through the platform, such as Bol or Amazon. The marketplace handles payment and charges a commission per sale (CPS). With ad platforms, you click through to an online store and pay per click (CPC).

How does selling through a marketplace work?

A customer orders and pays through the marketplace. You ship the product, and the marketplace pays you the purchase price minus the commission. Thanks to this model, you only pay fees when you actually sell.

What marketplaces can I link to through EasyAds?

EasyAds offers integrations with Bol, Amazon, Marktplaats, Decathlon, Kaufland, eBay, Kruidvat, Mediamarkt, Leen Bakker, Obelink and Beslist.nl, among others. We also support data feed management, order synchronization, repricing and fulfillment optimization.

How does selling through social media platforms work?

Social media platforms such as Facebook, Instagram and TikTok offer opportunities to display and sell products directly through posts, stories or an integrated shop. Customers can click through these channels directly to buy, with payment and fulfillment often going through your own shop.

What do I need to successfully advertise on social media?

A good product catalog, attractive visuals, consistent branding and relevant content are essential. With dynamic product ads, automatic updates of price and stock and targeting options, you help your campaign perform optimally.

What social media platforms does EasyAds work with?

EasyAds supports integrations with Facebook, Instagram, TikTok, Pinterest and LinkedIn. We offer tools for catalog management, automatic updates, dynamic ads and product data optimization to maximize your reach and conversion.

What exactly does Channable setup and maintenance involve?

We take care of the complete set-up of your Channable account: from linking your webshop or feed to setting up product shipments to marketplaces, advertising channels and social media. In addition, we continuously optimize your data, order flows and campaigns for maximum performance.

Why should I have Channable managed through EasyAds?

EasyAds is a Gold Partner of Channable and supports more than 200 accounts. We combine technical expertise with e-commerce strategy. You benefit from smart automations, constant optimization and access to the latest features and betas, without having to manage the details yourself.

What channels and features does EasyAds support within Channable?

We support connections with marketplaces (such as Bol and Amazon), PPC platforms (such as Google Ads), and social media. Our services include data feed management, product optimization, order linking, repricing, ad setup, and real-time analytics through Channable Insights.

Why is e-commerce tracking so important for my webshop?

Without good tracking, you won't know which marketing efforts are really producing results. A smart setup gives you insight into revenue sources, customer behavior and campaign performance, allowing you to optimize in a more targeted way and get more return on your budget.

What tools do you use for e-commerce tracking?

EasyAds works with Google Analytics 4 (GA4) as a central measurement solution, supplemented with platform-specific tracking for Google Ads, Meta (Facebook/Instagram) and Microsoft Ads, among others. With this, we combine data from different sources into one clear overview.

How do you ensure privacy-friendly tracking?

We use advanced techniques such as Server Side Tagging and Google Consent Mode to measure AVG-proof. As a partner of Cookiebot, we ensure correct consent and retention of valuable data, even in a strict privacy climate.

SEO stands for Search Engine Optimization and is a collection of techniques for ranking higher in search engines.

How long does it take for SEO results to show up?

SEO is a long-term strategy. You will usually see improvements after 3 to 6 months, depending on the competition and the state of your website.

Yes, you can do basic SEO yourself, but for maximum results it is often wise to hire a specialist.

Instagram SEO: how your posts are now findable in Google -

As of July 10, 2025, it is official: professional Instagram accounts can choose to have their content indexed by search engines. This will make posts, reels and videos visible not only within Instagram, but also directly in Google search results.

For business owners, brands and content creators, this means a new opportunity for social media content to actively contribute to SEO.

What does Instagram indexing entail?

Instagram held back search engines for years largely through technical blocks(robots.txt and noindex). Yet millions of public posts had already been indexed. With the July 2025 update, this is now official policy:

Only professional accounts can turn on indexing.
Public content (posts, reels, carousels, videos) can appear in Google SERPs.
You can choose to turn indexing on or off in the settings themselves.

Instagram in Google: opportunities that exist now

Google has been showing Instagram results in the top 10 for some time, especially for searches in lifestyle, food, travel and trending topics. Since July, the visibility has only increased.

Example:

search on "trendy hairstyles 2025," Instagram posts and reels appear alongside blogs and news articles. For brands and entrepreneurs, this is an opportunity to be found directly through Google with visual content.

Instagram SEO: how to tackle this?

Now that Instagram content is visible in Google, Instagram SEO becomes an important part of your marketing strategy. Some tips:

Use keywords in captions - clearly describe what your post is about.
Add relevant hashtags - this helps both in Instagram itself and in Google.
Optimize your profile - put clear keywords in your bio and name.
Post quality content consistently - Google values popular, shared and relevant posts.

Social media and SEO are growing together

The line between social media and search engines is blurring. While Google AI Overview is taking up more and more space in search results and websites are getting fewer clicks, Instagram indexing is actually opening up new opportunities.

A strong strategy combines:

Website SEO for authority and long-term content.
Social media SEO (Instagram, TikTok, YouTube) for visual and topical searches.
Ads & campaigns to accelerate reach.

Need help with Instagram?

Instagram indexing is here. And that changes how brands and business owners are found in Google. For EasyAds clients, this means that social media content will now play a role in SEO strategies.

We help you integrate Instagram smartly into your findability. This is the time to combine your social and SEO strategy for maximum reach.

Need help with social media SEO?

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