Online marketplaces have become part and parcel of the e-commerce world. Bol, Amazon, Marketplace and dozens of other platforms offer sellers direct access to millions of customers. Whether you sell furniture or run a web shop, selling through marketplaces is an opportunity you don't want to miss.
What are marketplaces?
Marketplaces are trading platforms where you can sell products. The customer orders and pays through the platform; you take care of shipping. After delivery, you receive the purchase amount minus commission (CPS). No sale = no cost. That makes it accessible and scalable.
There are open marketplaces (such as Bol) where you can easily sign up, and closed platforms (such as Zalando) with stricter entry requirements.
Selling through Bol
With some 13 million active customers, Bol is the marketplace of the Netherlands and Belgium. The platform is broad and suitable for virtually every product category, including furniture. Think chairs, tables, storage furniture and home accessories. Bol also offers logistics support through Logistiek via Bol (LVB), which allows you to outsource storage and shipping.
Selling furniture online
Online furniture sales have been on the rise for years. Customers search with convenience, reviews and fast delivery times. Marketplaces are cleverly capitalizing on this. By offering your furniture on platforms such as Bol, Otto or Leenbakker.nl, you not only reach more people, but also customers who are already looking in a targeted way.
Do make sure you have good product information, images and clear delivery times. Furniture is not an impulse buy, reliability counts.
Managing everything from one system
Selling on multiple marketplaces at the same time? Then you have to deal with different feeds, pricing rules, inventory and orders. This is almost impossible to do manually. EasyAds supports you in managing multiple marketplaces simultaneously, using the Channable Tool. With it, you control everything from one dashboard:
- Automatically upload your products to multiple marketplaces
- Synchronizing orders with your webshop
- Dynamically adjust prices (repricing)
- Fulfillment options set by platform
- Understanding your performance through analytics
Also convenient: you can choose full support with Marketplace Management, where we take the work off your hands.
Sell second-hand products
Do you have used furniture, electronics or clothing to sell? Then platforms like Vinted are ideal. They attract a price-conscious and sustainable audience. You don't need your own webshop; a good offer and quick response are enough to score.
For professional salespeople, there are also tools to automate the sales process, such as order management or inventory links.
EasyAds helps you grow
Selling through marketplaces is a smart move for any online entrepreneur. Whether you're new or already have an online store: with the right approach, you'll quickly expand your reach.
With EasyAds, you make sure everything runs smoothly, from product feeds to order processing. Ready to get started? Request a demo or service.