34 million items.... This is the size of bol's assortment. A huge range, which sellers just need to get noticed. So to boost sales through bol, you should not only offer your products, but you should also boost the visibility of your products. To outsmart the competition, in this article you will find some advice, including how to deal with sponsored products on bol.
Which products do I select?
By making the right choice of articles, partners can offer the most unique and relevant product selection on bol. Since bol is also dependent on you as a partner, this platform has created several spots. These spots can be distinguished in white spots and grey spots.
1. White spots
White spots are articles with a high search volume, but which are not yet offered on bol. The advantage of offering such products is that you create a first mover advantage. This not only boosts your brand awareness, but this also ensures that these items win the buying block.
2. Grey Spots
Grey spots are products with high search volume, but where the price of the products is above the relevant market price. So, as a partner, you can offer the product cheaper, resulting in these products winning the buying block. This is guaranteed to increase sales through sphere.
Tip: Do you have these types of products in your webshop? Then EasyAds can help you place them directly on sphere.
Organic traffic on globe
Now that the right products have been chosen, it is important to increase the visibility of the product selection. Ultimately, greater visibility stimulates sales via bol. We would like to explain how the visibility is increased:
1. Optimising the product data.
You cannot sell products on bol until the products have been declared ''sales-ready''. Making a product ''sales-ready'' is done by manually adding basic content to the product information in bol. Also, by providing the correct product information, you can increase findability and also conversions per item.
2. Optimisation of product titles.
Another way to improve findability is to optimise product titles. For example, it is important that the distinctive features of the article are mentioned in the title. This means that the product title has to comply with the guidelines of bol.
Note! The above advice is very important for organic search traffic. However, these steps take a lot of time, as they are partly manual work. EasyAds is happy to take this work off your hands. Through Marketplace Managed Service, our Marketplace specialists will work on your sphere seller account. They will optimize your offer so that you can generate more sales through your account.
Advertising on globe
Boosting organic search traffic is a very useful process and will pay off in the medium term. On the other hand, it is also possible to boost product visibility and sales through sphere in the short term. This can be done through advertising through sphere. Specifically, this means that the advertised products appear in three ad spots within bol.
Tip: The advantage of advertising via sphere is that the organic ranking also benefits from Sponsored Products. This means that if the advertisement stops, then these articles have increased in organic findability compared to the period before advertising.
How can I advertise on bol?
To determine what the net profit of the campaign should be, you first set a target per product or product group. Then you set the Advertising Cost of Sale (ACoS). This means that you specify the maximum cost percentage for the campaign.
Before the ads go live, there are a few factors to consider:
1. Winning the buying block.
The item you want to advertise must 100% win the buying block. This is possible if, for example, you are the unique provider of the product and/or brand. The video below explains where you see the buying block information at the product level.
2. Complete product content.
The product information should be as complete as possible. You can edit this information within your bulb seller account.
Caution! The management and optimization of Sponsored Products can take a lot of time. EasyAds is happy to take this off your hands. Through the Marketplace Managed Service, our Marketplace specialists maintain, manage and optimize your ads through the Channable platform. We do this based on an analysis of the product selection, a strategic plan of approach and a selection of keywords.
So to advertise on bol, you use Sponsored Products. Bol has adopted the Sponsored Products principle from Amazon. Indeed, the advertising of articles is frequently used within this sales channel and is a great success. Nowadays, more and more of bol's partners are also picking up Sponsored Products. Subsequently, this leads to many sales through bol.
Are you looking to boost your sales on globe? Get in touch and we'll be happy to help!