What are ad channels and how do they work?

Advertising channels are online platforms such as Google, Marktplaats or 2dehands.be where you place paid advertisements with a direct link (deeplink) to your webshop. You pay on a CPC (cost-per-click) basis: you only pay when someone clicks on your ad and goes to your website.

Why is conversion management important in CPC campaigns?

Because you pay per click, you want to make sure that as many visitors as possible actually buy something. Conversion management helps to continuously optimize your campaigns so that your advertising budget is spent efficiently and returns (ROI) increase.

What advertising channels can I use through EasyAds?

Through EasyAds, you can advertise on platforms such as Google Shopping Ads, Marktplaats, 2dehands.be and Microsoft Ads. Each channel has its own advantages, and we are happy to help you choose and manage the right mix for your shop.

What is the difference between a marketplace and an advertising platform?

With marketplaces, you buy and pay directly through the platform, such as Bol or Amazon. The marketplace handles payment and charges a commission per sale (CPS). With ad platforms, you click through to an online store and pay per click (CPC).

How does selling through a marketplace work?

A customer orders and pays through the marketplace. You ship the product, and the marketplace pays you the purchase price minus the commission. Thanks to this model, you only pay fees when you actually sell.

What marketplaces can I link to through EasyAds?

EasyAds offers integrations with Bol, Amazon, Marktplaats, Decathlon, Kaufland, eBay, Kruidvat, Mediamarkt, Leen Bakker, Obelink and Beslist.nl, among others. We also support data feed management, order synchronization, repricing and fulfillment optimization.

How does selling through social media platforms work?

Social media platforms such as Facebook, Instagram and TikTok offer opportunities to display and sell products directly through posts, stories or an integrated shop. Customers can click through these channels directly to buy, with payment and fulfillment often going through your own shop.

What do I need to successfully advertise on social media?

A good product catalog, attractive visuals, consistent branding and relevant content are essential. With dynamic product ads, automatic updates of price and stock and targeting options, you help your campaign perform optimally.

What social media platforms does EasyAds work with?

EasyAds supports integrations with Facebook, Instagram, TikTok, Pinterest and LinkedIn. We offer tools for catalog management, automatic updates, dynamic ads and product data optimization to maximize your reach and conversion.

What exactly does Channable setup and maintenance involve?

We take care of the complete set-up of your Channable account: from linking your webshop or feed to setting up product shipments to marketplaces, advertising channels and social media. In addition, we continuously optimize your data, order flows and campaigns for maximum performance.

Why should I have Channable managed through EasyAds?

EasyAds is a Gold Partner of Channable and supports more than 200 accounts. We combine technical expertise with e-commerce strategy. You benefit from smart automations, constant optimization and access to the latest features and betas, without having to manage the details yourself.

What channels and features does EasyAds support within Channable?

We support connections with marketplaces (such as Bol and Amazon), PPC platforms (such as Google Ads), and social media. Our services include data feed management, product optimization, order linking, repricing, ad setup, and real-time analytics through Channable Insights.

Why is e-commerce tracking so important for my webshop?

Without good tracking, you won't know which marketing efforts are really producing results. A smart setup gives you insight into revenue sources, customer behavior and campaign performance, allowing you to optimize in a more targeted way and get more return on your budget.

What tools do you use for e-commerce tracking?

EasyAds works with Google Analytics 4 (GA4) as a central measurement solution, supplemented with platform-specific tracking for Google Ads, Meta (Facebook/Instagram) and Microsoft Ads, among others. With this, we combine data from different sources into one clear overview.

How do you ensure privacy-friendly tracking?

We use advanced techniques such as Server Side Tagging and Google Consent Mode to measure AVG-proof. As a partner of Cookiebot, we ensure correct consent and retention of valuable data, even in a strict privacy climate.

SEO stands for Search Engine Optimization and is a collection of techniques for ranking higher in search engines.

How long does it take for SEO results to show up?

SEO is a long-term strategy. You will usually see improvements after 3 to 6 months, depending on the competition and the state of your website.

Yes, you can do basic SEO yourself, but for maximum results it is often wise to hire a specialist.

Do you want to grow your webshop sales?

Our e-commerce specialists help you grow online in a scalable way through expansion, automation and marketing optimization of all sales channels, social media and marketplaces.

Yes, that's what I want!

The power of Channable

The tool to grow your business. Channable is the market leader and has technical connections and features for all sales channels. Data feed tools, Order connections, Content tools, Pricing and CPC campaigns.

The skills of EasyAds

Technology is the foundation, but execution determines your success. We have been helping retailers and brands manage their e-commerce tooling for 15 years. Set-ups, settings, monitoring or full channel management.

Selling through marketplaces

Marketplaces like Bol or Amazon are important in the marketing mix. Automate your offers, orders and new content. Decide which products you want to sell where and at which prices. Orders can be handled in your own backend or webshop, Easy-peasy.

View all marketplaces

Connect with any kind of webshop

Linking a datafeed or your webshop via 1 of the available plug-ins is daily business for us. This allows you to focus on other things than linking fields and api's. You no longer need an expensive programmer, easy-money.

View all import possibilities

Selling through advertising channels

Advertising channels such as Google Shopping, Marktplaats and 2dehands.be Admarkt send buyers to your webshop. Through the SEA tool for Google Shopping, we build campaigns using a bidding strategy and campaign structure, Easy-does-it.

View all advertising channels

EasyAds Services

Our technical support team helps you manage your marketing automation. You can turn the knobs yourself, but with the right help you'll take advantage of all the opportunities and be even more successful.

More about Channable Tool services

Our online marketing team can help you with full campaign management for the larger channels such as Google Shopping or bol.com. Too expensive or complicated? We're not called EasyAds for nothing.

More about Managed Services

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We doen ruim 10 jaar zaken met deze partij. Ze zijn betrouwbaar, leveren kwaliteit en denken met ons mee. Afspraken worden nagekomen en de communicatie verloopt prettig.

Cuma van Horecaking.nl

Al meer dan 2 jaar een fijne samenwerking met EasyAds. Professioneel, betrouwbaar en absoluut een aanrader voor alle bedrijven in de retailsector.

Burt van Aquariatics.nl

Superbedrijf, altijd bereikbaar, meedenkend en snel in het verwerken van je producten op diverse verkoop platforms, werkt goed en gemakkelijk! Echt een aanrader!

Alex from Profnails.nl